We also include some of the best partnership advice to follow.īut first, let’s start by defining B2B partnerships and B2B partner programs. In this article, we walk you through what sets each type of B2B partner program apart and how to identify the best partners for you. Each partnership has the potential to increase your sales and scale your growth.īut to reap these benefits, you need to select the partnership type (or types) that will best meet your business needs. Your B2B can leverage several types of B2B partner programs, including referral, affiliate, reseller, agent, and distribution partnerships. Whether you’re a B2B SaaS, a consultancy-based B2B, or any other B2B company, a partnership can help both you and your partner reach goals that are difficult to accomplish on your own. By partnering with another business, you gain an additional sales arm that recommends you to their audience. You talk to multiple decision-makers and (hopefully) cultivate long-term relationships.Ī B2B partner program helps smoothen the road.

The B2B sales cycle is a long and winding journey.

Techsmith referral